On February 19, 2007, Krispy Kreme began selling the Whole Wheat Glazed doughnut in an attempt to appeal to the health conscious. The doughnut has 83.736 kJ (20 kilocalories in most countries, or 20 Calories in the US) fewer than the original glazed (754 kJ vs. 837 kJ) and contains more fiber (2 grams vs. 0.5 grams). As of January 2008, the trans fat content of all Krispy Kreme doughnuts was reduced to 0.5 of a gram or less. The U.S. Food and Drug Administration, in its guidelines, allows companies to round down to 0 g in its nutrition facts label even if the food contains as much as 0.5 of a gram per serving
. Krispy Kreme benefited from this regulatory rule in its subsequent advertising campaign, touting its doughnuts as "trans fat free" and having "0 grams trans fat!".
Krispy Kreme drops trans fats
By Elizabeth Lee | Monday, January 7, 2008, 12:31 PM
The Atlanta Journal-Constitution
Krispy Kreme announced Monday that it has dropped trans fats from its menu. That means its doughnuts and other foods and beverages contain less than a half-gram of trans fats.
But the original glazed doughnut is still a 200-calorie indulgence of white flour, sugar and fat, deep-fried in a blend of vegetable oil and palm oil that's higher in saturated fats than the previous formula.
The bottom line: An original glazed doughnut still contains 200 calories and 12 grams of total fat. It now has 6 grams of bad fats (all saturated) rather than the 7 grams of saturated and trans fats that it had before.
The doughnut hounds in the newsroom didn't notice any change in taste, although, of course, they complained that they were sampling cold doughnuts instead of hot ones. (It's the first formula change for the original glazed since the '80s.)
Does removing trans fats from Krispy Kreme doughnuts affect whether you'll eat them? How about in other restaurant foods, like French fries?
WhY does .5g/serving mean 0? why is this allowed? is there any question why americans/people are all becoming fatties?
transfats are horrible, so why are they legal? why does the FDA have new math that says, .5=0
if I got 89.5% in a class, that gets rounded UP to 90%,
Whats the money trail say?
who is getting rich by making americans get fat, its not in the best interest for americans to allow transfats to be legal, so who's getting paid?